Digital Brand Communications

This course examines new digital media communication tools and how to communicate about brands successfully in the digital realm. Focusing on one brand, I was able to learn and discover new skills advertising and branding, sponsored search, online advertising networks, and more

Chosen Brand

Process

Brand Selection

I needed to choose a brand, service, organization, or nonprofit that I would focus on for the duration of the semester. I needed to give a description a rationale for the selection, and its competitors.

Target Audience

By focusing on the demographics, psychographics, relationship with the product, and color, I defined a target audience for my selected brand in a highly thorough and in-depth manner.

Brand Architecture

This project gave me the opportunity to create an expanded version of a brand architecture in a very thorough manner by developing the starting brand's attributes, benefits, personality, values and more.

Online Advertising

Through media planning and strategy/creative development, I was put in the world of placing advertising messages on websites and blogs located throughout the digital realm.

SM Marketing & Advertising

By choosing the desired social media platforms and sites that would make the brand stand out for its target audience, I was able to creatively develop advertising to help reinforce the brand and its awareness.